Case study / Storefronts
Hum: a steadier storefront for streetwear launches
A streetwear brand with sales concentrated around launches, and the storefront work we did for them.
Short answer: Hum is a Vietnamese streetwear brand with sales concentrated around product launches. Layouts shifted while loading, and mobile checkout slowed at peak traffic. We built a new design system, removed the layout shifts, reworked the mobile checkout and built campaign and launch pages for peak traffic.
Problem
Hum sells on a hosted e-commerce platform, and its sales gather around launches. Page layouts shifted while loading, and mobile checkout slowed when traffic peaked.
Approach
We started with Fix & Stabilize, then moved to Custom Software. A new design system came first, and the layout shifts went away. We then reworked the mobile checkout and built campaign and launch pages for peak traffic.
Result
Hum has a new design system, a storefront without layout shifts, a reworked mobile checkout and launch pages made for peak traffic.
What changed
- A new design system. One set of building blocks for the storefront.
- No more layout shifts. Pages hold their shape while loading.
- A reworked mobile checkout. Built for the moments when many people buy at once.
- Campaign and launch pages. Built for peak traffic.
What the client received
Hum received the storefront theme and design system in its own account, launch-page templates and handover notes. The measurements are in the handover report given to the client.
Hum is named with the client's permission. Project figures stay under NDA. You can read the project page at Hum, fashion storefront.
If your launch days look like this
Our engineering notes on what we check first when a storefront shifts and checkout is slow describe the first things to look at. To talk about your own storefront, start with a system health check.
Frequently asked questions
Who is Hum?
A Vietnamese streetwear brand on a hosted e-commerce platform. Its sales concentrate around product launches.
What problems did the storefront have?
Layouts shifted while loading, and mobile checkout slowed at peak traffic.
What did Haikotek do?
We built a new design system, removed the layout shifts, reworked the mobile checkout and built campaign and launch pages for peak traffic.
Where does the storefront theme live?
In the client's own account. We delivered the theme and design system there.
What did the client receive at handover?
The storefront theme and design system, launch-page templates and handover notes.
Can I see the results in numbers?
The measurements are in the handover report given to the client. Project figures stay under NDA.